BUSINESS MODEL
Over the last year, we have market-tested many new directions for our business model, in trials with industry groups and
potential clients. Like a growing number of companies, we published all the evolutions of this brainstorming process
weekly on this website. As of today, the new business model is ready and the website can be finished.
BIZZMO'Z BRAND
Our primary activity will be launched under the Bizzmo'z® brand. This brand-name is easy to use internationally, has good
vibes and people remember it. Bizzmo'z® designs management and scenario tools for organizations, called People Apps.
SHARE LIQUIDITY
As soon as we have signed with our first market partners we will be returning to work on the question of share liquidity,
normally in March 2010.
Over the last year, we have market-tested many new directions for our business model, in trials with industry groups and
potential clients. Like a growing number of companies, we published all the evolutions of this brainstorming process
weekly on this website. As of today, the new business model is ready and the website can be finished.
BIZZMO'Z BRAND
Our primary activity will be launched under the Bizzmo'z® brand. This brand-name is easy to use internationally, has good
vibes and people remember it. Bizzmo'z® designs management and scenario tools for organizations, called People Apps.
SHARE LIQUIDITY
As soon as we have signed with our first market partners we will be returning to work on the question of share liquidity,
normally in March 2010.
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| Updates 2010 |
APPS PRESENTATIONS
We have presented Bizzmo'z People Apps to three business schools and three corporations. They are curious about our
new ways of involving younger staff in corporate processes.
TARGET GENERATION
Our slogan is that a new, more visual and peer-reactive generation will be entering middle management soon, so it's time
to experiment with new ways of engaging them.
HARD LAUNCH OF BIZZMO'Z
There will be some more adjustments to the content and visuals of the Bizzmo'z website over the next days and then we will
do the hard launch of the project in March.
We have presented Bizzmo'z People Apps to three business schools and three corporations. They are curious about our
new ways of involving younger staff in corporate processes.
TARGET GENERATION
Our slogan is that a new, more visual and peer-reactive generation will be entering middle management soon, so it's time
to experiment with new ways of engaging them.
HARD LAUNCH OF BIZZMO'Z
There will be some more adjustments to the content and visuals of the Bizzmo'z website over the next days and then we will
do the hard launch of the project in March.
WEBSITE LIVE
The Bizzmo'z website is now live. All the apps have been tested with target groups.
HOURS WORKED
Developing and user-testing the Bizzmo'z People Apps product-line has involved over 1,000 hours work. A further 200 hours
are planned during Q2/2010.
ESTHETICS
Esthetic improvements will be added to the website as we introduce the Apps to clients.
During March we will start presentations to our first target group - 50 business schools and universities across Europe.
The aim is to have business schools endorse the apps and introduce them into their teaching/research procedures.
The Bizzmo'z website is now live. All the apps have been tested with target groups.
HOURS WORKED
Developing and user-testing the Bizzmo'z People Apps product-line has involved over 1,000 hours work. A further 200 hours
are planned during Q2/2010.
ESTHETICS
Esthetic improvements will be added to the website as we introduce the Apps to clients.
During March we will start presentations to our first target group - 50 business schools and universities across Europe.
The aim is to have business schools endorse the apps and introduce them into their teaching/research procedures.
USER INTERFACE
The Bizzmo'z website has been de-cluttered after suggestions from several UI testers.
OBESITY APP
The obesity app has been re-branded "O'Story" after testing with several candidates. Reactions to the new positioning as a
'poetic' app were surprisingly emotional, which means we are connecting in the right way to solve obesity problems, which
often have at their heart a problem with handling erratic emotions. Once we have the emotional connection, the app shows
promise in obtaining real results. Of course obesity is an up-and-down process so one must build a way to handle
setbacks into the app. The 'saga' concept work as well with low education candidates as with intellectuals.
BRANDS ORGANIZATION
The 'Roadhackers' concept has been merged with McBuzz and with the McBuzz Report travel videoblog, to concentrate
these activities under one brand. The 'Roadhackers' website and Facebook group will be discontinued. McBuzz has been
changed from 'Avatar' to 'Messenger' to avoid confusion with the Avatar film. The first McBuzz viral trip has been booked by a
client for April. It is an educational videoblog in several languages. Tech-nomad McBuzz reports on strange interesting
society-changing events across Europe. Clients can physically join the trips. A teaser is being filmed in March. The McBuzz
videoblog episodes can be sold to TVs, websites and sponsors as of April.
HUH
The 'ghetto' app has been rebranded "Huh".
The Bizzmo'z website has been de-cluttered after suggestions from several UI testers.
OBESITY APP
The obesity app has been re-branded "O'Story" after testing with several candidates. Reactions to the new positioning as a
'poetic' app were surprisingly emotional, which means we are connecting in the right way to solve obesity problems, which
often have at their heart a problem with handling erratic emotions. Once we have the emotional connection, the app shows
promise in obtaining real results. Of course obesity is an up-and-down process so one must build a way to handle
setbacks into the app. The 'saga' concept work as well with low education candidates as with intellectuals.
BRANDS ORGANIZATION
The 'Roadhackers' concept has been merged with McBuzz and with the McBuzz Report travel videoblog, to concentrate
these activities under one brand. The 'Roadhackers' website and Facebook group will be discontinued. McBuzz has been
changed from 'Avatar' to 'Messenger' to avoid confusion with the Avatar film. The first McBuzz viral trip has been booked by a
client for April. It is an educational videoblog in several languages. Tech-nomad McBuzz reports on strange interesting
society-changing events across Europe. Clients can physically join the trips. A teaser is being filmed in March. The McBuzz
videoblog episodes can be sold to TVs, websites and sponsors as of April.
HUH
The 'ghetto' app has been rebranded "Huh".
- March 12th 2010
- March 1st 2010
- February 21st 2010
- January 31st 2010
